Visual Synecdoche

This term is applied when a part is used to represent the whole, or visa versa. Quite simply, the main subject is substituted for something that is inherently connected to it. This substitution only works if what the synecdoche represents is universally recognised and understood, rather than taken at face value for its literal meaning. The ability to refer to a group or class of objects through a visual device enables a designer to convey an idea in a clean and unfettered manner.


In this instance the Eiffel Tower is commonly acknowledged to represent Paris as a whole, but is in fact only a small part within the city itself.

"Does that seem clear enough?" - Fred Bates.

x