In terms of deliverables it was required that we explored and developed a range of ideas in order to produce a series of three high impact posters at 2:1 scale; A3 format (one text, one image, one text and image combined). As a result, we were given a few warm up exercises that allowed for thoughts to be sprawled out onto paper in a quick-fire fashion. This helpfully prevented many people from having any sort of mind block which can often occur when gazing out of a window in deep thought whilst trying to muster some sort of ground breaking concept!
As you can see from the second picture above, many of my initial ideas surrounded the notion of money and how much of it is actually spent by media conglomerates to promote their brands and products. Getting into a bit of a struggle however, I reviewed my choice of direction and began to work upon the idea that the worlds media and advertising is often quite biased in terms of what sort of message it portrays in any given brand or world event; thus 'advertising can dictate', at least to some extent.
From here my immediate thoughts led to illustrative experimentation that portrayed well known dictators such as Adolf Hitler and Joseph Stalin. This in my opinion was the most effective and direct way in which I could convey the themes of dictatorship and link it towards advertising in a visual engaging manner. In juxtaposition with this, I also felt that to adhere to the restrictions outlined by the brief the inclusion of text could be made through some of the most popular slogans that are recognised throughout the world such as Nike's 'Just Do It' and Coca Cola's 'Always Coca Cola'. After a few experimentations though I settled upon using the captions 'I'm lovin' it' from McDonald's and 'I'd rather have a bowl of Coco Pops' from Coco Pops as I felt they suitably contrasted given the context of Hitler's fascist background and Stalin's communist background. One poster concept down.
In approaching a concept for the other two posters I deemed it relevant to try and house the theme of spoken jingles in relation to my selected slogans from McDonald's and Coco Pops. For my text only composition this was achieved by arranging the word advertising into sections to read as 'Advert I Sing' which in itself was accompanied by a small scaled swastika that mimicked the positioning of a trademark or copyright symbol.
Finally for a frame that was only allowed to carry its message through imagery, I began to draft up a list of popular songs that were about money; Abba being the one that sprang to mind first. With this I chose to illustrate a range of monetary icons such as coins, notes and gold bullion bars and selected a way in which I could try and get across to the audience the theme of the song title - 'Money, Money, Money'.
Within my final compositions I decided to use repetition via three cold coins as I felt it reiterated the relevant topic in question. Furthermore, my chosen colour resulted in red and yellow with both colours being directly selected from the packaging for both McDonald's and Coco Pops products. That's when I thought I was home and dry...
Given the final crit, it was suggested that I could perhaps lose the concept of money within the central composition as it didn't directly relate to the corresponding dictatorship idea that I decided to work with further and therefore this is something I would like to develop further should time allow for it.
But as I said before, always room for improvement dammit!
x
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