Conducting some background research for this post has probably been one of the most frustrating things that I have done all summer; besides working in a crap job every week and living in an area where 95% of its population are on the verge of popping their clogs... It could always be worse though right?
Anyway, with the luxury of having my car back for the past couple of months I have been enjoying the pleasant views of some billboards on every street corner, most of which try to sell me an ideal lifestyle via one product or another... 95% of which making me wish that it was me on the verge of popping my clogs! However, this ad in particular (well, one very similar) caught my eye and actually almost caused me to crash into the back of another driver just outside my local Asda...
After a quick browse on the internet, it became apparent that it was designed by a collective agency called Mother (or Mother Creative), which in turn branches out worldwide into Mother London or Mother New York for example. Either way, I cannot for the life of me find a website of theirs that hosts a viewable portfolio of work. So I am kind of in a rut as the trail goes cold rather quickly. (Message me if you know of it!)
Non-the-less, the approach to this composition that I have managed to post on here really appeals to me for its vintage 60's vibe and collage style techniques... two key elements of design that I am just a sucker for; and most people know it!
On the whole, I feel the campaign itself comes across very fresh and revitalizing in the current climate of design that I see around the streets and hopefully I can unearth some of the other compositions that I have on my travels recently Ideally I might just have my camera to hand the next time I know I will be going past them ey?
Safe. x
Saturday, 22 August 2009
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