Thursday 10 September 2009

Northern Line

On my travels around LDN I managed to snap this advertisement on the tube whilst on the Northern Line. I can't remember which stop it was, but I thought it'd be nice to document one of the varying compositions regarding my previous post whilst I actually had a camera to hand!



I actually love the vintage vibe so much and the fact that it's a recycling campaign that doesn't use green. Hallelujah.

x

Saturday 22 August 2009

Recyclage De Luxe

Conducting some background research for this post has probably been one of the most frustrating things that I have done all summer; besides working in a crap job every week and living in an area where 95% of its population are on the verge of popping their clogs... It could always be worse though right?

Anyway, with the luxury of having my car back for the past couple of months I have been enjoying the pleasant views of some billboards on every street corner, most of which try to sell me an ideal lifestyle via one product or another... 95% of which making me wish that it was me on the verge of popping my clogs! However, this ad in particular (well, one very similar) caught my eye and actually almost caused me to crash into the back of another driver just outside my local Asda...


After a quick browse on the internet, it became apparent that it was designed by a collective agency called Mother (or Mother Creative), which in turn branches out worldwide into Mother London or Mother New York for example. Either way, I cannot for the life of me find a website of theirs that hosts a viewable portfolio of work. So I am kind of in a rut as the trail goes cold rather quickly. (Message me if you know of it!)

Non-the-less, the approach to this composition that I have managed to post on here really appeals to me for its vintage 60's vibe and collage style techniques... two key elements of design that I am just a sucker for; and most people know it!

On the whole, I feel the campaign itself comes across very fresh and revitalizing in the current climate of design that I see around the streets and hopefully I can unearth some of the other compositions that I have on my travels recently Ideally I might just have my camera to hand the next time I know I will be going past them ey?

Safe. x

Friday 5 June 2009

Johnny Cupcakes


Attended the Johnny Cupcakes lecture yesterday held at the college and I'm not going to lie, I thought it might have been a little dull before I went in. On the contrary however, it was really insightful as well as inspiring mainly due to the fact that the brand has been developed literally out the back of a van... no big investors, no lottery winnings. Just blood, sweat and tears from your average everyday guy. Good on him.

x

Friday 3 April 2009

Sete Dias // Cristiana Couceiro

I think this is a woman after my own heart. Well, clearly not... but she could have it if she wanted to given her design work. Collage combined alongside digital references and a slight nod to the Russian constructivists that I love so much; you can't get much better than this. Love the colours, love the composition - grid structures combining type and image. I think I'll have to stop there, I'm getting a bit hot under the collar. Here's some imagery.





x

Jacob Arden McClure

I won't lie, I found this guy's work whilst browsing through some third year research blogs. Absolutely love it. I think it's an established fact by now that I have a major soft spot for collage and this is by no means an exception.




Really like how the majority of the compositions seem to have been put together digitally; an aspect I really need to start getting involved with... I can't keep cutting up my treasured 1940's newspapers and books everyday now can I really!?

I'm also really into the way that digital graphics themselves have been bought into use; again something else that I MUST get going with.

Lovely stuff

x

Wednesday 1 April 2009

OUGD104 Visual Language Evaluation

What practical skills have you developed through this module and how effectively do you think you have applied them?

Throughout the course of this module I feel that many valuable lessons and techniques have been learnt in terms of carrying out a design process both practically and theoretically given the decisions applied that help to inform an outcome. In specific reference to the 'What is a line?' brief, the most beneficial skill learnt in regards to taking an idea forward was the ability to edit and manipulate both audio and video footage using the software package Adobe Premiere Pro. Although I had already acquired the basic skills from my days in A-levels, I feel that since exploring what could be accomplished I have rapidly expanded and pushed my abilities further to produce a more professional looking selection of work. What's more, through being given a considerable amount of time in which to complete the brief I believe that I have been able to focus directly on improving my time management skills and thus keep a stronger sense of rhythm in relation to creative output and workload. This however could still be improved as at times I slipped out of routine, but with time management on the whole... there will forever be room to improve.

To look back further into module, the in class workshops such as Visual Literacy have most certainly assisted me in learning the benefits of simple crafting techniques and the advantages of working from cut pieces of paper. In addition, the ability to be able to workout how to draw in terms of perspective has also been very important, as well as the theories behind drawing icons and schematics.

What approaches to/methods of problem solving have you developed and how have they informed your design development process?

As previously mentioned, I have definitely developed a stronger sense of awareness and time management through being given a significant about of breathing space in which to complete the brief. To be more specific, as a result of keeping an on-going sketchbook that I have contributed to almost everyday I have learnt that a considerable amount of work and work related research can be built up even if you only re-visit it for smaller periods of time, but at a more frequent level. In my personal opinion, this has informed my design process mostly in the sense that I was able to make more relevant and selected decisions on how to take my project forward knowing that I had a varied and able bodied amount of research to support and back up my proposals. Furthermore, as with the previous module I have found the past four to five months really beneficial in correspondence to keeping a blog and gaining feedback from ever evolving updates.

What strengths can you identify in your work and how have/will you capitalise on these?

From my personal point of view, I am particularly fond of the resolutions created where individual clips of sound were amalgamated to produce a representative sound-scape of the journeys that I have been on. Furthermore, in documenting peoples interactive paths of conversation I feel that I have not only developed a particularly interesting and spontaneous approach to data collection, but a method that also be both serious and humorous at the same time. Had I have been more specific regarding my focus, I almost certain that this would have been the avenue to explore further in order to create a more comprehensive and engaging final resolution.

What weakness can you identify in your work and how will you address these more fully?

Although this wasn't directly specified within the brief, I would have definitely liked to have allocated more time to producing and developing a body of final resolutions as opposed to a sustained progression on my overall workload and research. With that said, I am otherwise fairly happy in terms of conceptual development and progress; I would have just liked to have produced a lot, lot more and given myself the time to exploit its potentials for an interesting resolution.

Identify five things that you will do differently next time and what do you expect to gain from doing these?

1. Limit the range of ideas that I try to develop and instead develop a more focussed selection more comprehensively... hopefully an informed final resolution will be achievable this way!

2. Build upon my skills in Premiere Pro as I have come to realise just how much I like video and audio editing; especially when united for a single resolution.

3. Again; yes Fred, I would like to have managed my time slightly better! HOWEVER, I do feel that I have made considerable progress with this aspect since the previous module.

4. I certainly want to draw more; I should have done more within the 'What is a line?' brief, but it ended up going down a different route. I love drawing and can't let my enthusiasm with this go to waste!

5. Be sure to document the progressive stages of ideas; i.e storyboards and so on. I think a lot of what goes on in my head is lost to a desire to progress rapidly with a resolution.

Are there any things we could have done differently that would have benefited your progress?

Not really; I feel this module is really well structured and allows for a level of freedom that helps you to develop as an individual. In all honesty, I'm sure there's something negative to say somewhere but I haven't thought of it as yet... I do like a good moan.


How would you grade yourself on the following areas?

Attendance - 5
Punctuality - 3 or 4
Motivation - 3 or 4
Commitment - 3 or 4
Quantity of work produced - 4
Quality of work produced - 4
Contribution to the group - 5